Black Friday comes around once a year, and it can often provide customers with the opportunity to grab a bargain, or finish up the last of their Christmas shopping. There are hundreds of online retailers and High Street shops that offer money off and discounts on fashion, homeware, games, makeup and so much more. But, The Minimalists say that these deals weren’t actually designed for your benefit. In their blog post '40 Reasons to Avoid Shopping on Black Friday', they explain that the deals themselves aren’t actually that good, and are designed to get you to act on impulse.
This Christmas, instead of succumbing to the pressure of numerous Black Friday savings, we want to encourage more people to support small businesses and shop independent. Unlike shopping at larger chain stores, when you shop independent, your money is going to a person who is passionate about creating and selling great gifts, champion the handmade, create pieces which cause less harm to the environment and is interested in getting to know their customer.
Even larger brands like Monki have stated that they will not be participating in this year’s Black Friday, explaining that they have experienced a need for a different approach when Friday 29th November comes around. In order to be part of the solution and not the problem, they will operate as normal on Black Friday, offering amazing fashion at great prices and aim to drive positive change within the industry.
Many small businesses are getting behind this initiative, including ‘Just a Card’, who are inviting people to take part in their ‘Indie Week’ which encourages people to support, value and buy from small businesses, independent shops, artists, designers and makers during a time where the majority of people are busy shopping Black Friday deals from some of the biggest retailers in the world. Just a Card have got some great tips and ideas over on their website on how to meet and support other small businesses and build your engagement on social media – click herefor more information.
Here are just a few more reasons why we think you should consider supporting small businesses this Christmas:
A personal touch
independent businesses are run by individuals, which enables them to provide you with the opportunity to get a personal shopping experience and a chance to get to know their business and products better.
Original and unique products
Independent businesses are able to offer completely unique gifts to their customers; most of which you won’t be able to find on the High Street. If you’re buying a gift for someone, you’ll be able to get them something which is completely their style and personality too!
Shop sustainable and ethical
At MAiK, our ethos is that manufacturing should be done responsibly, to look after the environment and the people involved. We only work with factories and manufacturers that share these same ethics and values as us, which is not something that is guaranteed from many retailers.
Which independent shops will you be buying from this Christmas?
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