Five Sustainable Instagram Accounts We Love!

Five Sustainable Instagram Accounts We Love!

Every day on our social media feeds, we are constantly seeing sales, new stock and an over consumption of clothes and everyday items which aren’t sustainable for our planet. But it’s amazing to see so many people online who are setting out to make a difference, and we’ve come across so many people who are sharing their journey to a more sustainable lifestyle, so we’ve rounded up a few of our favourite sustainable Instagram accounts who are inspiring us to live more consciously every day!


Alice Wilby

Alice Wilby

When we first launched MAiK, we were lucky enough to share a studio with the amazing Alice – a London-based Sustainable Fashion Stylist, blogger and lecturer who has been pioneering Sustainable Style since 2009. 

She is also the co-founder of Novel Being’s – the world’s first agency exclusively representing Fashion Stylists, Hair & Make-Up Artists, Props and Food Stylists. Who all exclusively work with sustainable, ethical, environmentally friendly products. 

Check out her Instagram by clicking here.


Hannah Rochell - En Brogue  

Hannah Rochelle - En Brogue

Introducing the Queen of Flat Shoes – Hannah Rochell, better known on Instagram as En Brogue. With 12 years’ experience in journalism, Hannah’s blog focuses on sustainable fashion but with comfort and practicality at its heart. Hannah has become well known for her daily outfit posts on Instagram where she never wears heels (a girl after our own heart!) and shows that as long as you chose the right pair, wearing flats doesn’t have an impact on how stylish you look.

Hannah even has TWO books! En Brogue: Love Fashion. Love Shoes. Hate Heels and The Trainers Guide are available to purchase from Waterstones, Amazon and all good book stores.

Follow Hannah on Instagram by clicking here.


Ruth MacGilp

Ruth MacGilp

Originally from Birmingham, Ruth is a self-confessed ethical fashion obsessive based in Edinburgh. By day, Ruth works as a freelance copywriter and social media/digital marketing manager for people working in fashion and the arts. She also has been blogging for several years, writing articles about fashion and sustainability as well as finishing off her fashion marketing degree.

You may have spotted some of her articles recently in Cosmopolitan, London College of Fashion’s Sustainable Style Guide, or over on The Independent where Ruth was featured in their Sustainable Fashion Influencer article.

Check out Ruth’s Instagram account by clicking here.


Less Waste Laura  

Less Waste Laura

Say hello to Less Waste Laura – an Environmental Scientist, TEDx Speaker and Climate Activitst who has a passion for the environment and everything in it. Laura lives her life as close to zero waste as possible, and is currently working for the international development charity, Tearfund, as their Youth and Young Adults Manager in Scotland.

She hopes to advocate for the environment and educate on the steps we can take to tackle environmental issues. Laura is erncouraging people to sign up to become a Less Waste Warrior – a group of likeminded people who want to live in a cleaner, better and fairer world. Find out more here:

Follow Laura on Instagram by clicking here.


Beatrice Turner – The Fair Edit

The Fair Edit

Beatrice is the creator of ‘The Fair Edit’ – a blog which combines her devotion to ethical and sustainable practices with fashion and style. Beatrice’s writing covers a wide range of topics, including shopping second-hand on eBay, reusable nappies and how to live your life with less, focusing on talking about fashion that supports sustainability, fair trade and cruelty free beauty.   

Find Beatrice’s Instagram account here.

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